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The domestic application of QR codes mainly appears in the fields of electronic certificates, anti-counterfeiting traceability, printed magazines and digital publishing. The application cases are very broad. Sign-in with two-way codes continues to appear in large conferences and activities. Two-dimensional codes on bus stop signs in Hangzhou, Chengdu, Beijing and Shijiazhuang guide citizens for convenient travel; Document category electronic code. Anti-counterfeiting traceability is commonly used in the branding process of businesses such as tea, tobacco, wine and food brand businesses, applied two-way anti-counterfeiting traceability. afternoon. The application of two-dimensional codes and printed magazines helps companies improve the quality of advertising and expand the content of advertising. QR code application and digital publishing industry have gradually developed since the publication of "Fashion Magazine", "Beijing Bike Tour", "Yangcheng Evening News", "Weekend Photojournalism", "Youjia U + Photojournalism" ...
Mobile phone two-dimensional code scanning technology simply scans a two-dimensional code through the camera function of a mobile phone, quickly retrieves the information stored in the two-dimensional barcode, accesses the Internet, sends messages text messaging, dial-up, data exchange, automatic text input, etc... QR codes have been used and developed by major mobile phone manufacturers.
Mobile QR code is a type of QR code. Mobile QR codes can not only be printed on newspapers, magazines, advertisements, books, packaging and personal business cards, but users can also scan the QR code with their mobile phone or enter the code below the code. QR. You can realize fast mobile Internet access, download images and text anytime, anywhere, and learn about business product information.
Japan and South Korea are the countries with the most popular mobile QR code applications. In Korea, the QR code has an interesting title of "Magic Code", which means that it is almighty and almighty. In Japan, QR codes are more widely used, QR codes are printed everywhere on business cards, outdoor advertising, magazines and product packaging. People can get a lot of applications through QR codes. As early as 2005, Amazon noticed a trend in the Japanese market, and the e-commerce giant set the trend for itself by encouraging users to download a QR code that identifies the item and print it at the same time. with their online clothing purchases. If someone else is interested in this outfit, they can scan the Internet with their mobile phone and go directly to Amazon's product page.
In the Japanese market based on QR code reading applications, QR codes on mobile phones account for more than 80% of the market share. This application is also the core area that Code Shangpai is aiming for. The biggest problem with early mobile QR codes was the problem of user base and usage habits. Most applications of QR codes require the download and installation of barcode recognition software, which greatly limits the popularity of users. In 2006, mobile phone QR codes were still in the introductory stage in the market, and the business model was not yet ripe. But in 2007 the situation changed and the market showed acceptance of QR codes on mobile phones. In 2010, two-dimensional codes have gradually had a mature and viable solution for the market, which is the ripe period for widespread application.
According to a survey report by NPD Group, in Japan, mobile QR code application ranks first in many functions such as GPS, FM radio and mobile TV, helping to significantly boost wireless advertising revenue of Japan. According to a report by eMarketer, in 2006, Japan's revenue in the mobile wireless advertising market reached 39 billion yen, one third of that of Internet search engine advertising (93 billion yen). Analysts attribute Japan's outstanding track record in wireless advertising to the promotion and dissemination of QR codes on mobile phones, and believe the experience is worth learning from other players. Other countries.
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The real value of multimedia services lies in marketing. QR codes on mobile phones not only provide universal accessibility, it also opens a new door for the marketing of entertainment products. Following the investment in posters of the Super Girl QR code voting on the subway last year, QR codes have been widely used in high-end entertainment markets such as audiovisual and cinema, and occupy "80% market share" in this area.